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Holiday letting is a booming industry in the UK, and with so many properties on offer, guests can afford to be discerning with their choices.

If you own a holiday let, you need it to stand out from the crowd, to be something special, to make them stop scrolling and take a closer look.

The interior design of your property needs to realise two roles: first and foremost, to provide a comfortable, attractive and durable living space for guests, and, secondly, as an advert.

With this in mind, here are our top tips for designing your holiday let interior.

Think neutral

To attract the most bookings, a holiday property should appeal to many different tastes. A neutral décor is inoffensive and will help keep your marketing photos looking fresh and timeless.

Neutral needn’t mean boring though, you can dare to add a splash of colour here and there, with scatter cushions, curtains, soft furnishings or artwork. Keep your colour palette classy and running throughout the house to bring a sense of harmony.

Be sensitive to style

If your property has original features or an interesting history, celebrate this in a subtle way. A converted barn, for example, may retain the original beams, or have a farmhouse-style kitchen installed – a salute to its former purpose.

A very modern, newly built property requires a different sort of approach, favouring minimalist, open-plan living which better represents what guests would expect from the exterior.

Balance space and capacity

Potential guests will be looking for somewhere they can relax and unwind – for families and groups this means enough space for everyone. You should keep this in mind when furnishing your property: there should be a chair for each of them at the dining table, sufficient seating in living areas and enough garden furniture to accommodate everyone.

Zip and link beds are an ideal way to offer guests more flexibility, as they can be converted into a double if you have couples staying, for example, or separated for children or a group of friends.

Desirable features

There aren’t many people who won’t be swayed by a hot tub, or charmed by a woodburner so installing features such as these where possible will broaden your number of potential guests. They will also help extend your season, because people looking to book over the winter months will favour properties with ‘cosy’ features.

Luxury touches are sure to catch the attention of those looking for something a bit special. Items such as a range cooker, designer furnishings and bespoke lighting will help give your property that aspirational feel.

Ask the experts

If you’re in any doubt about interior design decisions which may affect guests, there’s always someone who can help.

Holidaycottages.co.uk have over 25 years’ experience in holiday letting. Providing a personal and friendly service to owners across the UK, not only do they manage marketing and bookings, they are also on hand to offer advice and guidance on all aspects of holiday letting.

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