Crucial Trading

Nobody knows natural floorcoverings like Crucial Trading. For 26 years they have worked to create beautiful textures, weaves and designs using the finest natural materials. Their small, dedicated team of designers is always experimenting with new materials, interesting textures and beautiful patterns to help fuel your imagination and breathe new life into your home.

Crucial Trading's fabulous, functional and utterly eye-catching statement wool floorcoverings are available in a palette of vibrant shades, divine textures and unmistakable patterns including signature stripes, bold colours and dynamic designs to give you the perfect excuse to indulge.

Or if you are looking for a relaxed, uncomplicated and stylish environment, their calm wool floorcoverings offer exceptional warmth, feel and function. Choose from a sumptuous palette to create a calm and above all comforting environment to relax in.

Their plant fibre floorcoverings feel as good as they look. From humble beginnings as coconut husks, plants or grasses, coir, jute, seagrass and sisal have been transformed into an irresistible selection of floorcoverings that will enhance your home and seduce your senses.

Choose any of Crucial Tradings floorcoverings and team with a border to design a statement rug designed to your exacting specifications. Your choice is only limited by your imagination. Their experienced craftspeople ensure every rug is produced as if it was their own with the utmost attention to detail throughout. All their borders are lined enhancing the feeling of luxury, and for that perfect finish their internal stitching to create a seamless mitred corner.